In Mali, women are bleaching there skin to become more white. They make themselves pallid which is not salubrious for the skin. It is under the mesmeric influence of the media that these women think being white will make them more attractive which is completely embellished to the point of making women destroy there skin to accomplish this form of beauty. They think this will make their husbands jovial but men do not want their wives and girlfriend to be in great pain. The only ones who are ebullient because of this are the makers of the products used. This bleaching can cause skin cancer, great pain, and blemishes. It is also due to salacious ads that exhibit women that this idea of white is better has taken place. This terrible problem will only increase in time unless something is done. We can only hope that this terrible thing will be solved.
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